This annual event draws some of the industry's top professionals, ranging from senior level management executives to sales managers and production personnel.

Western Wood Products Association is a trade association representing softwood lumber manufacturers in the 12 Western states, from the Canadian border south to Mexico and from the West Coast to the Black Hills of South Dakota. The Association also provides services in Alaska.

WWPA mills produce lumber from Western softwood species, including Douglas Fir, Western Larch, Western Hemlock, True Firs, Engelmann Spruce, Ponderosa Pine, Lodgepole Pine, Sugar Pine, Idaho White Pine, Western/Inland Red Cedar and Incense Cedar. The products manufactured from these species include Structural Lumber (Dimension products used in construction); Appearance Lumber (Selects, Finish and Common Board graded for their aesthetic qualities); and Factory Lumber (Shop products which are remanufactured into components for doors, windows, moulding and cabinets.)